The truth is, there is no better or worse fonts but there are some that are recognized as safe to use.
We have listed a five of them to help you go on with your project:
01. Trajan
Designed in 1989, Trajan has been used in the Hollywood movie posters for years. The typeface is based on Roman square capitals, as used for the engraving at the base of Trajan's Column from which the typeface takes the name. A favorite for many designers who need to produce designs related to law, weddings, religion and things about the past.
02. Garamond
Many designers consider Garamond, the best font ever created. Easily read, very versatile, timeless, this font has everything a font would need. It is suitable for a wide range of applications: magazines, websites, textbooks…
Garamond is actually not a single font but a family of old serif typefaces. It includes: the Adobe Garamond, EB Garamond, Sabon Next, Stempel Garamond and ITC Garamond.
Famous Logo using Garamond:
Famous Logo using Garamond:
03. Helvetica
When it comes to sans-serif fonts, Helvetica is one of the most used fonts. Professionals are especially keen on this font for one particular reason: The letters are very tightly grouped but at the same time very readable.
But be very careful, this typeface can’t be used ubiquitously as it can deliver the wrong message.
Famous fonts using Helvetica:
Famous fonts using Helvetica:
04. Futura
Futura is all about shapes: Circles, squares and triangles. This is a great advantage when using a symbol to your logo as the symbol can resonate in the lettering of the company name.
Famous fonts using Futura:
Famous fonts using Futura:
05. Bodoni
Bodoni is the 90s luxury font. Ideal typeface for logos but for titles and decorative text as well. The flat and straight serifs have a narrow structure. Both thick and thin strokes is the font signature. The font looks visually pleasing due to its contrasts and geometric structure.
Famous logo using Bodoni:
Famous logo using Bodoni:
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