Here is a guideline of how you should go about it:
1 - Set your expectations
You won't get rich quickly. Most royalties for a book after a year of online and small scale distribution are around 500$ after a year. Most titles take time and effort until they reach a tipping point.
2 - Set your objectives
You have to decide what your objective is. You want to make a living out of it? You want to promote something in specific? You want to use your books to reach new audiences ?
It's important to know what you want from your book.
Create a time line and set what you have to accomplish in the long run and each step of the way. Stick to it and you will find success.
4 - Make your book available
There are three main ways to make your book available: In stores, at events and online.
In each country there are certain distributors that make your book available in bookstores. Research which one is best for you.
5 - Promote
Once your book is available, you need to create the need and awareness.
- Build the hype: While getting the book ready, make people know that something is coming. Be careful though, people get bored quickly and need to be constantly interested in what you are preparing.
- Make a great release: When your book is ready, invite as many people as you can, tell everyone to come to the events you are doing to set the release of your books. These events have a great impact on the overall sucess of your book.
- Direct sales: Contact institutions and corporations that would be interested in your books. Large corporation do end of year gifts. Schools are interested in new books to add to the curiculum...
- Online influence: Being active in forums can drive interest and sales in your book. Get your book to be reviewed by the major websites. Online is the new word of mouth.
6 - Plan your next book
Never stop at one book. You are benefiting from the experience you got from the first one. Go one and make another one.
Book sales create passive income that you'll be happy you have a few years from now.
Let us know if you have a comment!
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